What is App Store keyword tracking?
Following your app’s search position for specific keywords over time — what it is, why it matters, and how country and storefront differences change the picture.
Read the guide Guides
ASO guides for the Apple App Store
Practical, concrete articles on App Store Optimization — written for indie developers, publishers and ASO managers. Each one links back to the official Apple documentation.
Cross-localization in the Apple App Store, explained
A single storefront can index keywords from more than one localization. Here is what that means, with a worked example, and how to avoid wasting characters on duplicates.
Read the guideApp name, subtitle and keyword field: how they differ
Three search-relevant fields, three character limits, three jobs. How the app name, subtitle and keyword field differ — and how to plan them together.
Read the guideHow to analyse App Store competitors
Picking the right direct and similar competitors, reading shared keywords and overlap, and turning the gaps into concrete keyword opportunities for your app.
Read the guideApply what you learn
Download KWRDS and turn these ideas into tracked keywords and planned metadata.
For iPhone, iPad and Mac. Apple App Store only.